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Category: Marketing & Customer Acquisition: Deep-Dive Entrepreneur’s Handbook for Sustainable Growth
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1. Understanding the Core Concepts Most entrepreneurs think “marketing” means just running ads or posting on social media—but that’s only the tip of the iceberg. At its core: Sustainability Insight:An entrepreneur should aim to build marketing assets—things that keep attracting and converting customers even when you’re not actively paying for exposure. Examples include: This is…
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